Kingdom of Sweden
Sweden
Two parallel acts. E-cigarettes and e-liquids sit under the tobacco act; tobacco-free nicotine products have their own purpose-built statute, Lag (2022:1257), with its own notification channel that is not EU-CEG. Two things set Sweden apart from most of the EU: there is no statutory nicotine ceiling for pouches, only a qualitative safety test, and the proposed flavour ban for e-liquids was put to the Riksdag and voted down.
verified 10.07.2026 · TPD Pro regulatory desk
Not every value on this page is confirmed.
Fields carrying a Draft marker come from a measure that is not in force. Fields carrying Needs check have not yet been verified at source. Both are marked individually next to the value, and the open questions are listed at the foot of this page.
Product categories
Where each category stands.
Status attaches to an activity, not to a market. Where sale, import and possession are treated differently, each is stated separately rather than averaged into one answer.
Governed by a purpose-built national act for tobacco-free nicotine products, outside both tobacco law and food law, and outside EU law entirely. Notification goes directly to Folkhälsomyndigheten rather than through EU-CEG, which is the single most commonly missed fact about this market.
Permitted with age control. Online advertising is not.
Strips are expected to fall within the definition of a tobacco-free nicotine product under Lag (2022:1257), but this has not been confirmed and the exclusions in § 4 of that act — products acutely toxic in CLP categories 1 to 3 — have not been tested against them. Folkhälsomyndigheten does not issue advance rulings. Until the classification is settled no parameter values are published for this category rather than values being carried over from pouches on an assumption.
Governed by the tobacco act, transposing article 20 of the TPD. Flavours are not restricted: the government proposed a prohibition and the Riksdag rejected it.
Cross-border distance selling must be registered with Folkhälsomyndigheten and confirmed before it starts.
Governed by the tobacco act. Products classed as particularly hazardous by nicotine concentration need a permit from the county administrative board.
Who regulates
Competent authorities.
Official names are kept in their own language, because that is the string you will have to quote in correspondence.
Folkhälsomyndigheten
Public Health Agency of Sweden
Regulator. Receives notifications directly for tobacco-free nicotine products, outside EU-CEG, and maintains the register.
www.folkhalsomyndigheten.seKommunen
The municipality
Receives the retailer's notification and self-monitoring programme, and supervises the point of sale.
www.folkhalsomyndigheten.seLänsstyrelsen
County administrative board
Permits for products classed as particularly hazardous by concentration.
www.lansstyrelsen.seCommonly misreported
What the internet gets wrong about Sweden.
Each of these is a claim that circulates widely and does not survive contact with the primary source.
Nicotine pouches are notified to Sweden through EU-CEG, like every other market.
what the source saysThey are not. Tobacco-free nicotine products have their own act, Lag (2022:1257), and notification goes directly to Folkhälsomyndigheten through a national system. A filing made through EU-CEG does not reach the Swedish regulator for this category. E-cigarettes and e-liquids do go through EU-CEG, which is what makes the mistake easy to make.
Lag (2022:1257) folkhalsomyndigheten.se
Sweden banned flavoured e-liquids in 2022.
what the source saysThe opposite happened. The prohibition was in the government's bill and the Riksdag voted it down on 21 June 2022 while passing the rest of the bill. Flavours are not restricted in Sweden. A proposal that was defeated is easy to mistake for one that passed, because the coverage of the bill and the coverage of the vote read almost the same.
Bet. 2021/22:SoU31 riksdagen.se
Swedish nicotine pouches are capped at a set milligram limit.
what the source saysThere is no statutory ceiling. The requirement is qualitative: the product must not present a health risk. A numeric maximum was discussed and the social affairs committee rejected the proposals by a majority. Markets that do set a number — Czechia at 12 mg per pouch — are not a guide to what Sweden permits.
§ 9 Förordning (2022:1263) riksdagen.se
Not in force
What is coming, and what was rejected.
None of this is law today. Measures that were proposed and voted down are listed alongside those that were adopted, because a rejected proposal that goes unrecorded is routinely mistaken for one that passed.
Prohibition on non-tobacco flavours in e-liquids
Proposed and voted down. It is not coming into force.
Government bill prop. 2021/22:200 proposed prohibiting additives giving a clearly perceptible smell or taste other than tobacco, in nicotine-containing and nicotine-free liquids alike. On 21 June 2022 the Riksdag passed the other measures in the bill and voted this one down. Flavours are therefore not restricted in Sweden, which is the opposite of the position in Czechia. The subject remains politically live and is revisited in SOU 2024:23.
Bet. 2021/22:SoU31 riksdagen.se
SOU 2024:23 — inquiry into nicotine, alcohol and nitrous oxide among young people
A draft. It is not law and does not bind anyone.
SOU 2024:23 was presented on 25 March 2024. It proposed a 12 mg/g nicotine ceiling for tobacco snus and nicotine pouches, a criminal ban on buying nicotine products for under-18s, and a nicotine-free school day. Only the nitrous oxide part has been enacted, as lag (2025:621) om lustgas. In July 2026 the minister said the nicotine proposals were still being prepared in the Government Offices, and none of them is law.
SOU 2024:23 (betänkande, ej lag) regeringen.se
Open questions
What we have not closed yet.
Published deliberately. Every field on this page that depends on one of these carries a marker, and the rest of the page does not.
| Priority | Question | Where to look |
|---|---|---|
| Critical |
Classification of nicotine strips: whether they fall within the definition of a tobacco-free nicotine product under the LTN, and how the § 4 exclusions for products acutely toxic in CLP categories 1 to 3 apply to them. blocks: base-law |
Folkhälsomyndigheten — note that it does not issue advance rulings |
| Critical |
Status of the e-liquid flavour prohibition, rejected in 2022 and still politically live. blocks: flavour-restriction |
Riksdagen bill tracker · SOU 2024:23 · Government position |
| Critical |
Exact nicotine tax rates for 2026 in SEK per litre and SEK per kilogram. blocks: excise |
Förordning (2025:886) · Skatteverket · lagen.nu |
| Critical |
The EU proposal for a minimum excise on white snus, and the risk of a rate increase it carries. |
EU directive tracker · Swedish government position |
| Medium |
Nicotine content limit for pouches — there is no fixed maximum, and one has been debated. blocks: nicotine-max |
Folkhälsomyndigheten föreskrifter · SOU 2024:23 |
| Medium |
Format requirements for pouch labelling — surface share, the 18+ mark, and type size. blocks: warning-format |
Full text of HSLF-FS 2023:24, section by section |
| Medium |
The proposed prohibition on proxy purchasing (langning) and the other measures in SOU 2024:23. |
Riksdagen · Ministerial answers 2025/26:923 |
| Medium |
Notification channel for pouches: national system against EU-CEG, to be confirmed directly. blocks: notification-channel |
Folkhälsomyndigheten |
| Low |
All section references to be checked against the consolidated versions. |
riksdagen.se · lagen.nu · svenskforfattningssamling.se |
Sources
Everything above, traced.
| Type | Source | Link |
|---|---|---|
| Primary | Lag (2018:2088) om tobak och liknande produkter | riksdagen.se |
| Primary | Förordning (2019:223) om tobak och liknande produkter | riksdagen.se |
| Primary | Lag (2022:1257) om tobaksfria nikotinprodukter | riksdagen.se |
| Primary | Förordning (2022:1263) om tobaksfria nikotinprodukter | riksdagen.se |
| Primary | HSLF-FS 2023:24 — Folkhälsomyndighetens föreskrifter om tobaksfria nikotinprodukter | folkhalsomyndigheten.se |
| Primary | Lag (2018:696) om skatt på vissa nikotinhaltiga produkter | riksdagen.se |
| Primary | Förordning (2025:886) — nicotine tax rates for 2026 | lagen.nu |
| Primary | Bet. 2021/22:SoU31 — Riksdag vote rejecting the flavour prohibition | riksdagen.se |
| Primary | Prop. 2021/22:200 — Hårdare regler för nya nikotinprodukter | lagen.nu |
| Authority | Folkhälsomyndigheten — regulator, registers, notification | folkhalsomyndigheten.se |
| Authority | Skatteverket — nikotinskatt | skatteverket.se |
| Authority | SOU 2024:23, En trygg uppväxt utan nikotin, alkohol och lustgas | regeringen.se |
verified 10.07.2026 · TPD Pro regulatory desk