Nicotine pouches

Oral, tobacco-free products containing synthetic or natural nicotine, presented as portioned sachets, powder, particles or paste.

Open National act

verified 10.07.2026 · TPD Pro regulatory desk

Not every value on this page is confirmed.

Fields carrying a Draft marker come from a measure that is not in force. Fields carrying Needs check have not yet been verified at source. Both are marked individually next to the value, and the open questions are listed at the foot of this page.

Position

Where this stands, in words.

Open Permitted; the notification regime functions.

Governed by a purpose-built national act for tobacco-free nicotine products, outside both tobacco law and food law, and outside EU law entirely. Notification goes directly to Folkhälsomyndigheten rather than through EU-CEG, which is the single most commonly missed fact about this market.

Commercial sale Open

Lag (2022:1257)

Online sale Open

Permitted with age control. Online advertising is not.

Lag (2022:1257)

Requirements

Every parameter, with its source.

A field with no source is not shown at all — not shown with a caveat, not shown. Anything missing from this table is missing because it has not been verified, not because it does not apply.

Legal basis

Base law The act the category is governed by in this market.: Lag (2022:1257) om tobaksfria nikotinprodukter

Lag (2022:1257) riksdagen.se verified 10.07.2026
Implementing act The decree, regulation or ordinance carrying the detail.: Förordning (2022:1263); HSLF-FS 2023:24

Förordning (2022:1263) riksdagen.se verified 10.07.2026
EU-level regulation Whether and how the category is covered by EU law. A category outside EU law is regulated market by market, with no common floor.: Not covered by EU law

riksdagen.se verified 10.07.2026
Competent authority Who regulates, who supervises, and who receives the filing.: Folkhälsomyndigheten; the municipality supervises the point of sale

folkhalsomyndigheten.se verified 10.07.2026

Composition and limits

Maximum nicotine The ceiling on nicotine content, in the unit the act sets it in.: No fixed limit. The test is qualitative: the product must not present a health risk

Unlike markets that set a numeric ceiling, Sweden regulates by outcome. A maximum level was discussed and the social affairs committee rejected the proposals by a majority.

§ 9 Förordning (2022:1263) riksdagen.se verified 10.07.2026
Maximum nicotine per pack A ceiling on the pack as a whole, where the act sets one in addition to the per-dose limit.: Not set

Lag (2022:1257); Förordning (2022:1263) riksdagen.se verified 10.07.2026
Prohibited ingredients Substances that may not be present, beyond the general prohibition on hazardous ones.: Beyond nicotine, only ingredients that pose no health risk; CMR substances prohibited under REACH

§ 9 Förordning (2022:1263) riksdagen.se verified 10.07.2026
Flavour restriction Whether characterising flavours are restricted, and from when. One of the most widely misreported fields in this sector.: No specific restriction beyond the prohibition on stimulants

Förordning (2022:1263) riksdagen.se verified 10.07.2026

Packaging and labelling

Mandatory warning The statutory wording. Reproduced verbatim in the language of the act, because the text on the pack must match it.: Denna produkt innehåller nikotin som är ett mycket beroendeframkallande ämne.

§ 12 Förordning (2022:1263) riksdagen.se verified 10.07.2026
Other packaging requirements Leaflet, child resistance, tamper evidence, and prohibited presentation.: Content declaration and health warning; the pack must not resemble food or cosmetics; no economic inducements

Förordning (2022:1263) riksdagen.se verified 10.07.2026

Notification

Notification channel Where the filing goes. Not an assumption: some markets take these products outside EU-CEG entirely, and some have no channel at all.: Directly to Folkhälsomyndigheten — a national system, not EU-CEG

This is the most commonly missed fact about the Swedish market. A filing made through EU-CEG does not reach the Swedish regulator for this category.

Lag (2022:1257) folkhalsomyndigheten.se verified 10.07.2026
Lead time How far ahead of market entry the notification must be filed.: 6 months before market entry

§ 5 LTN riksdagen.se verified 10.07.2026
Notification fee What the filing costs, per what unit. Charged in several markets and free in others.: Payable; the product is entered in the register only once it is paid Needs check

The amount for this category is not stated in the source consulted. The fee for e-cigarettes and e-liquids is SEK 2,400 per brand and type.

folkhalsomyndigheten.se verified 10.07.2026
Data required What has to be in the dossier.: Composition with quantities, toxicology, nicotine doses, manufacturing process and a declaration

§ 4 Förordning (2022:1263) riksdagen.se verified 10.07.2026
Annual reporting The recurring obligation after market entry, and its deadline.: By 31 March: sales volumes and consumer groups, including those under 25

§ 14 LTN, applying from 2024 riksdagen.se verified 10.07.2026

Sales

Minimum age The age below which sale is prohibited.: 18 years

§ 17 LTN riksdagen.se verified 10.07.2026
Retail permit or notification What a retailer must file, and with whom, before selling.: Notification to the municipality together with a self-monitoring programme (egenkontrollprogram)

§ 17 LTN riksdagen.se verified 10.07.2026

Excise and chemicals

Advertising What promotion is permitted, if any.: Particular moderation (särskild måttfullhet) required; targeting under-25s prohibited; no advertising online or in the media

§§ 9–10 LTN; marknadsföringslagen riksdagen.se verified 10.07.2026
Excise The rate and its basis of assessment. Five markets use four different units, so the unit travels with the figure.: 202 SEK/kg Needs check

Charged under the heading of other nicotine-containing products, and index-linked from 2025. The 2026 rate should be confirmed against Förordning (2025:886) before it is relied on.

Lag (2018:696); Förordning (2025:886) lagen.nu verified 10.07.2026
Chemicals legislation REACH, CLP, safety data sheets and poison-centre notification, which apply in parallel to the product regime.: REACH and CLP apply, as referred to in Förordning (2022:1263)

Regulation (EC) 1907/2006; Regulation (EC) 1272/2008 riksdagen.se verified 10.07.2026

Mandatory warning

The statutory wording, verbatim.

Reproduced exactly as the act sets it, in the language it sets it in. The text on your pack has to match this character for character, so it is never paraphrased and never machine-translated here. Where an English gloss is given it is unofficial and is not the text to print.

Swedish · sv

Denna produkt innehåller nikotin som är ett mycket beroendeframkallande ämne.

unofficial gloss — This product contains nicotine, which is a highly addictive substance.

§ 12 Förordning (2022:1263) riksdagen.se

Commonly misreported

What the internet gets wrong.

widely reported

Nicotine pouches are notified to Sweden through EU-CEG, like every other market.

what the source says

They are not. Tobacco-free nicotine products have their own act, Lag (2022:1257), and notification goes directly to Folkhälsomyndigheten through a national system. A filing made through EU-CEG does not reach the Swedish regulator for this category. E-cigarettes and e-liquids do go through EU-CEG, which is what makes the mistake easy to make.

Lag (2022:1257) folkhalsomyndigheten.se

widely reported

Swedish nicotine pouches are capped at a set milligram limit.

what the source says

There is no statutory ceiling. The requirement is qualitative: the product must not present a health risk. A numeric maximum was discussed and the social affairs committee rejected the proposals by a majority. Markets that do set a number — Czechia at 12 mg per pouch — are not a guide to what Sweden permits.

§ 9 Förordning (2022:1263) riksdagen.se

Not in force

What is coming for this category.

None of this is law today.

Draft

SOU 2024:23 — inquiry into nicotine, alcohol and nitrous oxide among young people

A draft. It is not law and does not bind anyone.

SOU 2024:23 was presented on 25 March 2024. It proposed a 12 mg/g nicotine ceiling for tobacco snus and nicotine pouches, a criminal ban on buying nicotine products for under-18s, and a nicotine-free school day. Only the nitrous oxide part has been enacted, as lag (2025:621) om lustgas. In July 2026 the minister said the nicotine proposals were still being prepared in the Government Offices, and none of them is law.

SOU 2024:23 (betänkande, ej lag) regeringen.se

Open questions

What we have not closed yet.

Open verification questions
Priority	Question	Where to look
Critical	Exact nicotine tax rates for 2026 in SEK per litre and SEK per kilogram. blocks: excise	Förordning (2025:886) · Skatteverket · lagen.nu
Critical	The EU proposal for a minimum excise on white snus, and the risk of a rate increase it carries.	EU directive tracker · Swedish government position
Medium	Nicotine content limit for pouches — there is no fixed maximum, and one has been debated. blocks: nicotine-max	Folkhälsomyndigheten föreskrifter · SOU 2024:23
Medium	Format requirements for pouch labelling — surface share, the 18+ mark, and type size. blocks: warning-format	Full text of HSLF-FS 2023:24, section by section
Medium	The proposed prohibition on proxy purchasing (langning) and the other measures in SOU 2024:23.	Riksdagen · Ministerial answers 2025/26:923
Medium	Notification channel for pouches: national system against EU-CEG, to be confirmed directly. blocks: notification-channel	Folkhälsomyndigheten
Low	All section references to be checked against the consolidated versions.	riksdagen.se · lagen.nu · svenskforfattningssamling.se

verified 10.07.2026 · TPD Pro regulatory desk